Promotional Campaigns
How To Get Your Products Featured in Special Promotional Campaigns

From time-to-time the store will conduct special promotional campaigns.

Special promotional campaigns take advantage of various advertising formats leveraged by specific target markets. For example, your product might be featured in a traditional direct mail package delivered through the postal service to museum gift shops. Or your product may be the subject of a colorful and cost-effective postcard sent to folks on our mailing list.

Other special promotions might include space ads in trade publications, announcements in our store's email newsletter, and promotional flyers enclosed with orders shipped to our customers.

With a little luck your item could get selected as a featured product in the store's online catalog. Or we might get creative and offer an alluring premium (freebie) that compels customers to buy your product. We might even offer your product as an alluring premium that compels shoppers to buy other stuff. There are all kinds of ways we can bundle products and premiums into compelling package offers. The ideas are only limited by the imagination.

Advertising Formats
If your product is selected for a special promotional campaign, it could appear as a featured item in one or more of the advertising formats below—

• Direct mail package
• Postcard
• Space ad
• Email newsletter
• Online catalog
• Package insert

Depending on the ad format and how fancy we get, you might need to share part of the advertising production cost.

Target Markets
The objective of a special promotion is to generate large orders and repeat sales. To help accomplish this goal, special promotions are targeted to specific markets such as—

Retail Customers

• Music teachers
• Garage bands
• Professional percussionists
• Traditional rhythm enthusiasts
• Our current prospects and customers
• Online store visitors

Wholesale Customers

• Museum gift shops
• Music stores
• Educational supply companies
• Living history sutlers
• Other gift, novelty, and souvenir shops
• Visitors to the store's wholesale catalog

What products are good candidates for a special promotion?
It depends on the market we are targeting.

A museum gift shop, for instance, might prefer items of a historic or cultural nature. Retail music stores will want items that appeal to impulse buyers. Both prefer items that can be displayed on a peg board or counter top and sell at a high margin. Music teachers want sturdy, non-breakable items that can withstand abuse.

I have a hunch that subscribers to the store's Bone Dry Music BULLETIN email newsletter will be drawn to items which are new, different, or solve a problem.

Of course, the only way we can know for sure what works, is to test it.

Is your product a good candidate for a special promotional campaign?
Try this easy self-test.

If your products are ready for a special promotional campaign now, then submit your products for review.